Event details

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AM08 Developing Your Expert Content (Run 1)

When
14 Nov 2026
9:00 AM - 5:00 PM
Location
Live on Zoom
Spaces left
18

Registration

APSS Member – $180.00
(use your registered email to unlock this price)
Non Member – $360.00

Register

Field	Content
Location	Live on Zoom (link sent to registered participants)
APSS Member	S$180.00
Non Member	S$360.00
Pillar	Expertise
Module Type	Core module
Trainer	Andrea Edwards, CSP
Assessor	Nick Jonsson
CPD Points	5 on passing

Clients pay experts. This full-day workshop helps you choose your niche, clearly state what you stand for, and build a steady flow of content that proves you know your field.

What you will learn

Pick a niche that fits your skills, your credibility and market demand
Write one clear line on who you help, what problem you solve and how you are different
Set up a simple system to collect and store useful ideas and sources
Turn what you know into regular LinkedIn posts
Start building your own frameworks and proof of results

How you are assessed

Niche Statement and Content Portfolio Review. You submit your niche matrix, a one paragraph niche statement, a library of at least 15 saved resources, and your LinkedIn profile with at least 3 original posts from the past 30 days.

Your faculty

Trainer: Andrea Edwards, CSP
Assessor: Nick Jonsson

What your fee covers

A full day of live training (7 hours of learning) with a Certified Speaking Professional
Your first assessment, marked by a second CSP
5 CPD points when you pass
A free first resit if you need one

Fees are the 2026 to 2027 rate. No GST is added.

Who should attend

Associate Members: this is one of the four core modules on your APSS pathway
Any APSS member or non member who wants to build this skill

About the APSS core modules

APSS has four core modules, one for each pillar: Eloquence, Expertise, Enterprise and Ethics. Pass the course and the assessment for all four and you are certified.

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