# The Bookable Speaker: Crafting a Message That Sticks & Spreads
## Professional Speaker Celebration Day - March 18th, 2025
Join us for a special online monthly event featuring two exceptional NSA guests who will reveal the complete formula for becoming a truly "bookable" speaker in today's competitive market.
Have you ever wondered why some speakers consistently book more engagements while others with equal talent struggle to fill their calendar?
The answer lies not just in what you say, but in how your message resonates and spreads. This special Professional Speaker Celebration Day brings you the exact formula successful speakers use to stay booked solid.
### Part 1: Craft a Message That Sticks
Tamsen Webster
Compact Keynotes: How to Send the Strongest, Simplest Message in the Shortest Amount of Time
If there’s been one major trend in speaking over the last decade—especially in the past two years—it’s this: short is the new long. Whether it’s clients expecting the same big impact in increasingly smaller timeslots, presenting bite-sized content to promote your work, or fulfilling a long-held dream of giving a TED Talk, how can you possibly fit big ideas into a much smaller space?
The simple answer—you can’t. But fear not! When it comes to crafting compelling keynotes, more volume doesn’t always mean more power. In fact, it often works against you. Why? Because the biggest changes in your audience’s behavior start with the simplest shifts in the story they tell themselves about you. And counterintuitively, more content creates more complications in that simple story.
In this session, 25-year message strategist and former TEDx Executive Producer Tamsen Webster will share her proven process for landing even your biggest ideas with power—even when you only have a minute to deliver your message. You may just find that this process doesn’t only help you wow the crowd—it helps you change them.
### Part 2: Make Your Message Spread
Bill Cates, CSP, CPAE, MDSG
Book More Speeches & Grow Your Business With Referrals
Discover how to:
- Become more referable to generate unsolicited referrals
- Tap into the three most powerful sources for referrals
- Ask clients for referrals without looking like an over-aggressive life insurance agent
- Use reputation marketing to create powerful word of mouth and introductions to ideal clients
Most meeting planners prefer to hire speakers through introductions from trusted sources. Build your business based on how your clients prefer to meet you.
### Interactive Q&A / Discussion
Bring your specific questions for these industry experts and learn how to make your message work for you and your speaking business.
The event will be hosted by Jowyn Goh.
Join us on March 18th to discover how your message can become your most powerful marketing tool and truly "Move the Needle" in your speaking career.
Come prepared to workshop your own message. You'll leave with actionable strategies you can implement immediately to make your ideas irresistible, memorable, and most importantly—referral-worthy.
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## About Our Speakers
Tamsen Webster is part keynote speaker, part message strategist, and a full-time "Idea Whisperer." She developed The Red Thread® method to help audiences, organizations, and individuals build and tell the story of their big ideas—creating the universal tie between how people see the world and how they act within it.
As the Executive Producer of TEDx Cambridge, one of the largest and longest-running TEDx events in the world, Tamsen coached speakers from all walks of life to transform their ideas into messages worth spreading.
Her unique background weaves together over 20 years as a brand and message strategist, 13 years as a Weight Watchers leader, and advanced degrees in Management Communications and Arts Administration. In 2022, she was named to the Thinkers50 Radar, and she is the author of two best-selling books: Find Your Red Thread: Make Your Big Ideas Irresistible and Say What They Can't Unhear.
Bill Cates, CSP, CPAE, MDSG, is a founding member of NSA's Million Dollar Speakers Group and a legend in the financial services industry as "The Original Referral Coach." He has spoken at the prestigious Million Dollar Round Table eight times and has built an impressive speaking and consulting career spanning decades.
Bill is the author of seven books on referral strategies and has produced corporate video training programs on referrals, which are licensed by companies worldwide. His acclaimed Top Advisors Podcast is ranked in the top 5% of podcasts globally, and his methodologies have helped speakers and professionals across industries build thriving businesses through strategic referrals.
Jowyn Goh is a Healthcare Digital Transformation Leader, Executive Coach, and Self-leadership Speaker. With over 15 years of experience in healthcare medtech and pharma, she has a proven track record of delivering commercial results and driving growth across Asia.
